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CORIE L. ANZIANO
- Anziano Enterprises
---June
Edition
- Volume 2 - Issue 12
What
You Neeed to Know
About Music Confrences & Festivals
Ahhh - Summer. I love the summer.
It’s the marking of multiple Music Conferences,
Festivals and other Events nationwide; which also means
- “A Time for Opportunity!” Whenever I hear
about an artist who needs a record label, a tour and/or
even networking prospects…now is the time! Being
the Executive Panelist Coordinator for the Atlantis
Music Conference & Festival, I get asked a multitude
of questions and I figured I would cover what a “Music
Conference” is and how it can benefit you!
First off, once an artist averages
more hours a week practicing than socializing they should
consider investing into a Music Conference. These Conferences
should be for (in this order) Education, Networking
and Shared Experience. Now, many conferences boast about
the opportunities to be “discovered” and
“signed” but what does this mean? In reality,
is it enough alone to justify the investment? Let’s
break it down.
The discovery aspects are most likely
not going to happen until you have a team in place that
has connections strong enough to get the music industry
to your show. If your ONLY motivation is to go play
at a conference in the hopes an A&R HAPPENS upon
your show and signs you, that’s not a wise investment,
more of a gamble on a penny stock; meaning, never say
never, it HAS happened, but the odds are not in your
favor.
However, at Atlantis, if you feel
you are ready for that record label deal and you DO
NOT have a team in place; Atlantis can provide the platform
for you through the “Music Industry Face-off”.
It’s where your band is guaranteed a spot to perform
directly in front of an A&R panel and the Majors
in your genre. You receive immediate feedback on the
spot and YES, we have had record contracts inked on
the spot for those who were undeniably talented. (That
happened again this past September 2007!) Please note:
The Music Industry Face-Off is NOT part of the normal
registration. Therefore, if you are looking for this
type of opportunity and plan on coming to Atlantis,
make sure you register for the Music Face-Off instead
of the regular submission in advance especially since
spots are limited and there is a deadline. Also, not
ALL conferences offer this type of opportunity. Make
sure you ask the conference you are attending if they
do and the qualifications of the panel.
Now, let’s say you ARE accepted
to perform out of the thousands who submit, whether
it’s Atlantis and/or your Regional/Local Event.
The biggest mistake I see our artists make is showing
up to the venue, playing their show and leaving immediately
afterwards and not taking advantage of attending any
of the 4 days of education, networking and experience
at their fingertips. Many Music Conferences have panels
that are an incredible resource! Some of the topics
covered are Songwriting, Producing, A&R, Touring,
Promotion, Distribution, Legal, Management, Marketing,
Recording, Building your Career through the Internet,
DIY and Major Label options! The panelists are the Cream
of the Crop, the Top Industry Professionals that you
may never have a chance to reach and/or connect with
at any other given point.
Now, some conferences only focus on
getting a “major label deal” which isn’t
always helpful. I truly believe that a conference needs
to provide much more than that. At Atlantis, our unwavering
mission statement for 11 years has been to service the
artists through education, dedicated feedback and to
service the industry by providing the greatest platform
of discovery for new talent Worldwide through our showcases
in all genres. We do not have an opinion of Indie vs.
Major vs. DIY, our role is provide knowledge about all
the above so that our artists can make the best educated
decision as it relates to their goals.
Even with all of the benefits of a
conference for an aspiring musician, the number one
question is “How much is this going to cost us?”
I took the time to total up the average 4 person band
below as if you were coming to perform at Atlantis.
(Keep in mind, gas prices vary area to area, but I based
it on Atlanta, Georgia gas prices because my mother
didn’t answer the phone when I called to ask her
the average gas rate is in UpState, NY currently, so
blame her if it’s off a quarter or three!)
Out of Town Artist
$35.00 – Submission Fee, if submitted on time.
$129.00 – One Bedroom Suite at the Granada if
booked by August 30th, 2008
$12.00 – Parking overnight at the Granada
$240.00 – Van Rental, 2 days @ $120 a day, unlimited
mileage
$126.00 – Gas, average trip 540 miles @ $3.50/gallon
at 15 miles a gallon for a 12/15 pass van.
$240.00 – Food – 2 days, two/three meals
a day, $30/person a day, 4 members per group
$782.00
This equates to approximately $195.50 per band member!
Stick $47.00 aside each week for a month and you are
there! (I have seen bands spend more on cigarettes and
beer.)
Now, is it better to attend multiple conferences or
try to develop a “buzz” at a single event?
In other words, should artists be spending travel money
to reach the executives or should they wait for them
to come to their local/regional event? It is best if
you can afford it, to attend MULTIPLE conferences. NEVER
wait for the industry to come to YOU! Go to where they
are all congregated in ONE place. Every conference is
different. Make sure you do your homework. If you are
a Rock band and the Music Conference only specializes
in Country with Top Country Pros, you are wasting your
time. Look for the event that provides you the most
for what you do and specialize in. Also, make sure the
panelists you are going to see are qualified to be speaking.
I have attended events where the so-called “pros”
are nothing but local, self-proclaimed industry that
couldn’t get you a deal even if their life depended
on it.
At the Atlantis Music Conference our panelists have
consisted of Steve Schnur (Worldwide Executive of EA
Games), Dallas Austin (Super Producer), Matt Serletic
(CEO of Virgin Records), Steve Gottlieb (President of
TVT Records), Mathew Knowles (President of Music World),
Three Doors Down, Shinedown, Teddy Riley, India.Arie,
Jermaine Dupri (Executive Vice President of Urban Music
at Virgin Records) and many, many more. We also have
showcased artists such as Mastodon, Queens of the Stone
Age, Maroon 5, Los Lonely Boys, John Mayer, Cee-Lo,
Bone Crusher, Cartel, Tony Rich, Keri Hilson, Bryan
Michael Cox, Goodie Mob, Lost Prophets, The Lost Trailers,
Sugarland, The Wright’s, Trapt, Bowling for Soup
and Kottonmouth Kings and last year more than 100 Sonicbids
artists played at Atlantis!
Even if you submit and you are rejected to perform,
you NEED to attend more than anyone else. At the Atlantis
Music Conference, any artist who submits a package and
is rejected receives one complimentary registration
good for the entire conference. We do this for a reason.
It’s so you can learn exactly what piece of the
puzzle you are missing that stands between you and the
career you are looking to further. So make sure you
ask the conference(s) you plan on attending if they
will still allow you in. If they do, take FULL advantage
for the information provided so you can build your career
in the right direction.
Bottom line - Depending on where you are in your career
and what your goals are for tomorrow, there are opportunities
all around you unlike many years before where you had
to “know someone who knew someone”. I am
biased and will tell you everyone should go to a music
conference every year, especially Atlantis! However,
it really depends on your needs and personal choice.
If you are ready to advance past the local bar gigs
but aren’t sure how, then you need to attend.
Even if you aren’t an artist, conferences are
a necessity for networking between booking agents, managers,
radio, legal, sponsorship financiers and many other
crucial members of the musical team! So what are you
waiting for? Get off your rear and get in gear! Opportunity
is knocking and you need to be there and if you decide
that the Atlantis Music Conference is your destination,
I will see you there! Make sure to say Hello! ---
To learn more about the Atlantis Music Conference
visit us at www.atlantismusic.com or call (770) 499-8600.
The 11th Annual Atlantis Conference is slated for September
17-20th, 2008 in the Heart of Atlanta, Georgia. In 2007,
Over 32,000 people attended from 11 different countries!
If you are looking for a career in any aspect of Music
(including Music Education) then you need to be here!
Corie L. Anziano, is the President of Anziano Enterprises
| Exec. Coordinator for Atlantis Music Conference and
Festival | And is a US Booking Agent | Major & National.
You can contact her at: canziano@gmail.com | Myspace/anzianoenterprises
| www.atlantismusic.com
To
Contact Her Please E-mail Us Here.. |
|
CORIE L. ANZIANO
- Anziano Enterprises
---May
Edition
- Volume 2 - Issue 11
HOLY
GRAIL OR RAIL
Every band seems to be on a quest;
a quest for that Holy Grail called the “Record
Label”. Now, I have learned throughout the years
that when a band says “I hate labels and I’d
tell them where to stick it”...isn’t EXACTLY
True. In my findings, the second an A&R Rep says
“I want your band”, they quickly pipe up
and say “Really? Where do I sign?” Obviously
what the band MEANT to say is they would tell the label
where to stick it on the table so they can press hard
for three copies! It’s not the fact they were
lying when they would speak their opposition; it’s
the fact that the Industry has brainwashed musicians
into believing that “without them, you can’t
make it”.
Let me tell you a story:
Picture it - Atlanta, 1989. A band formed. A band that
would later be considered one of the key creations in
a genre called “rap-metal”; a band called
- Stuck Mojo. Before Rage Against the Machine, before
Linkin Park, before anyone - they played with a unique
sound derived by having members from very diversified
musical backgrounds. They worked diligently recording
demos while they lived in their 20x20 recording space
that consisted of no running water and cold concrete
flooring. They would take showers using a hose that
the landlord supplied while calling a public restroom
at a convenience store their own. Without much money,
they hit the road. For four years, they played every
dive and hole that would have them across America. Slowly,
they built a fan base that became an underground following
that couldn’t be denied. They gained the attention
of Century Media and signed with them in 1995. Sadly,
Stuck Mojo inked a SEVEN Album deal that also signed
away all rights, publishing and merchandise with it!
The band didn’t know better but what did they
have to lose? They were living “in a van down
by the river” theoretically! At the time, Century
Media was a green-independent that later would become
a Major in Europe as a result but the band on the other
hand, wouldn’t be as lucky.
Without further ado, Mojo set out
and toured like a MACHINE and when I say toured, let
me give you an idea of what “touring” meant
to them. At their record highest, Stuck Mojo played
318 days in 1998. From 1995 thru 1999 they averaged
250+ gigs a year, literally living on the road and only
coming off to record. Sounds incredible, huh? Think
Again.
Stuck Mojo toured the world 20+ times
having their basic expenses paid without having to get
a “real” job. However, they sold hundreds
of thousands of records only to end up owning nothing
after a decade of hard work. 100% of all seven albums
sales as well as publishing would (and will) forever
go to Century Media and never a penny to them. Reality
is brutal, they lived a dream that left them with nothing
in the end. As a result, In 2001, they fulfilled the
lingering contractual obligations and prevented Century
Media from being able to exercise any ownership rights
over future recorded materials and then the band fractured.
Does this happen often? Sadly, Yes.
Let me give you a more precise picture - When you sign
a record deal, you see very little money (if any), all
of which you have to pay back out of your 12% to 18%
royalty depending on how good a negotiator you are.
If you get a $40,000 recording advance and a “good”
royalty deal, you will be making on paper close to $2
a record; meaning you have to sell 20,000 records just
to repay the recording advance. Meanwhile, the label
has not only recouped the money they advanced you but
also netted close to $5 a record to boot; therefore
making their $40,000 back from you AND $100,000 while
you receive nothing more financially. (And we haven’t
even gotten to the promotional monies they put out to
promote you which all has to be recouped.) Times this
by years of interest, bills, no rights to your songs,
no merchandise rights or publishing and you have the
recipe for disaster that Stuck Mojo endured longer than
most. (Most would have never have fulfilled the obscene
contract and found real jobs in a different field.)
But, this story actually has a happy ending!
In early 2005, Stuck Mojo decided
they weren’t done and regrouped! Without a label,
they decided to do things much differently. They returned
to the one thing that made them famous...Touring! With
a new album in hand and a strong team in place, they
released the album free for download on the internet.
Each recorded track had Rich Ward (the guitarist), doing
an intro that said “This is Rich Ward from Stuck
Mojo and you are listening to (insert song name here).
This was done for a reason. Anyone who downloaded the
track and passed it to friends not only had the song
ingrained in their heads, but also the band name - over
and over and over again for each downloaded track. The
result? Larger show attendance and a new fan base to
add to the old! They turned a significant profit on
live performances and sold their CD/DVD combo for those
who wanted a hard copy verses the burned. It was a success!
Stuck Mojo made more money off of the Southern Born
Killers album than the seven combined previously on
Century Media! With newly energized ambition, the band
picked up where they left off, but this time on THEIR
terms. With having successfully toured the US, Europe
and Russia since and gearing up to record their 9th
album, the outlook is refreshing! And, believe it or
not, Mojo signed to a label recently again, but the
difference? Stuck Mojo is the ONLY band on the label
that owns 100% of their music, publishing and merchandise
and it’s only for two albums. Needless to say,
the other bands who signed everything are in for a rude
awakening! So, whenever you hear someone in a band who
thinks music is just about talent, think again. The
Music Business is very much that...A Business. It has
always been my opinion; if you know less than anyone
on the business team that represents you, then you are
doing yourself a disservice. Learn all you can and not
just enough to be dangerous; that’s how you get
ripped off! Bottom line? As a musician, never sign off
on your music! It’s your livelihood, your life,
your meaning! When you think you have nothing to lose
and that grail is gleaming, ask yourself one thing-
“If I have no value, why are they here to sign
me?” Think about it, be smart and know - Sometimes
when you think you have nothing to lose, is when you
lose EVERYTHING! ---
Corie L. Anziano, is the President of Anziano Enterprises
| Exec. Coordinator for Atlantis Music Conference and
Festival | And is a US Booking Agent | Major & National.
You can contact her at: canziano@gmail.com | Myspace/anzianoenterprises
| www.atlantismusic.com
To
Contact Her Please E-mail Us Here.. |
|
CORIE L. ANZIANO
- Anziano Enterprises
---April
Edition - Volume 2 - Issue 10
Blood,
Sweat, Tears & No Contract
I get asked many questions about the
music industry on a regular basis and it’s not
always from just the bands. Many times, it’s from
new managers who ask me for a copy of my “management
contract” to use as a guide. I automatically get
the “deer in headlights” look when I state
“I don’t have one.” Let me tell you
a story.
Years ago when I was working with
local bands, I realized the time had come to spread
my wings and take on a new challenge - “breaking
a band”. I didn’t have the contacts like
I do now, but I had the drive! With my strong background
of managerial experience as well as marketing, I wanted
nothing more and set sail on my mission.
After months of listening to countless
demos and seeing show after show, I started to believe
that my perfect group would never emerge. So, on the
recommendation of a friend, I flew down to Florida to
see a group that he felt was the next BIG thing. When
I arrived, I was pleasantly surprised to see that they
had a great stage presence and catchy music, however,
the first thing that came to mind was “current
bands that sounded just like them”. (Which is
the industry’s kiss of death.) When they came
to me after their show for feedback, I started explaining
my thoughts when suddenly, I stopped in mid-sentence.
I slowly turned around because there was something I
couldn’t ignore. The headlining band was only
about 35 seconds into their first song when I found
myself transformed into a trance-like state. I slowly
walked away from what I was doing, completely glued.
Wow! These guys had it all! The look, the sound, the
energy! Not only did they have the entire package but
over 1800 local cheering fans. DING DING DING, Ladies
and Gentleman - We have a Winner! I immediately fought
through the sea of local groupies like a kid at Fat
Camp hearing the dinner bell. These guys were gonna
need someone and that someone was going to be ME!
After approximately a week of meetings,
we became a perfect team - well, Almost. The only thing
standing in the way of our perfect bliss was their record
label. The small label was run by a wealthy man who
had deep pockets and no qualifications. He even had
a fancy contract binding them for two years and since
he financed their CD’s and merch, they felt obligated.
They had no booking agent, no management, no distribution,
no promotion, no “anything” outside of what
they had already done on their own. When I asked what
they DID have, they smiled brightly and said “We
have 2000+ CD’s and a few really cool T-shirts!”
Oh, YAY! Nothing spells success like 100% pure cotton!
Even though my band had been sucked
into this bogus deal, I knew they were going to be huge
and I wanted it so bad, I could taste it. I immediately
started out revamping their press kits and making club
contacts. I needed to expose them outside of the Orlando
area so I booked them in Atlanta, GA at the Velvet Room
@ the Hard Rock. (They had never played outside of their
home state previously.) The show went rather well though
we didn’t have the draw they were used to in FL;
but we made new fans and that was what we needed. I
will never forget the lead singer thanking me after
that show and stating “You have already done more
in a few weeks than our label has done in 14 months!”
Talk about an ego boost! Over the next few months, I
worked feverishly making multiple industry contacts.
I was successful in getting them into rotation on College
Airways as well as some of the top radio stations. Within
8 months, I had booked their (and my) first East Coast
Tour complete with minimum guarantees of 500+ dollars
and all the beer they could drink per show. (I had NO
clue at the time that this was almost unheard of in
the Industry to achieve with a no-name band.) All I
knew was - we were on our way! (Well, one of us was...)
Shortly thereafter, I received a call
from MTV. They had heard about my band through mutual
contacts and wanted to use one of our songs on the Laguna
Beach soundtrack! I was so excited I could barely move.
As the tour approached, I was able to lock down 3 other
TV and soundtrack deals as well as securing Major Label
A&R (Atlantic Records and Universal) to attend our
NYC Showcase at CBGB’s. With only 13 more days
left under the label’s strong hold, they set out
on tour.
The tour started out great! They would
call me after each show and tell me how “awesome”
of a time they were having but there was a problem.
Not only were their pockets growing with a little bit
of cash, but so were their heads. Somewhere between
night 7-8, they decided they were HUGE Rockstar’s
and they became disrespectful to the venue owners. The
band began demanding free liquor to be delivered to
them backstage and the owner said NO! (Now, I have seen
clubs do this but you usually need to draw MORE than
9 people in order for them to oblige.) Out of cockiness,
the band retaliated by posting a photo on their website
of them flipping off the venue even though the man let
them stay to perform and paid them $550.00 for it. Needless
to say, the talent buyer called me at 2am stating that
he hoped this wasn’t a “reflection of the
talent I represented”. OUCH!
My tour slowly became about “damage
control” and in order to save my own name, I joined
the tour in Philly. I had to remind them constantly
that this was a JOB and NOT a vacation. They even would
refuse to play shows in order to go “shopping”
in select cities. (Yeah, you heard me - Shopping!) By
the time the showcase rolled around at CBGB’s,
their voices were shot from hollering and raising hell
in the City. My lead singer cracked and strained through
the first song as my A&R reps listened and cringed.
How could they blow this? I worked SO hard and THIS
is what they give me? I then went to the bar for some
therapeutic alcohol. As I waited for my drink, their
sleazy label guy came wandering through the doors at
CBGB’s with his wealthy posse and a huge smile.
Part of me perked up. I knew their contract had expired
at this point and I felt the need to rub it in but he
beat me to it. “Corie!” He said, with a
huge smile, “I want to thank you for what you
have done for my boys!” He then threw a 100 bill
on the bar and told the bartender to give me whatever
I wanted all night and there was more where that came
from! He then told me something that my band had hid
from me throughout the tour. My heart sunk right down
to my ankles as he told me that the band resigned for
another year with him before they left FL. I wanted
to cry. How could they? After they were done performing,
I questioned the band. Their response was “If
we can do THIS good with YOU, imagine how good we can
do with a REAL manager!”
That day was the worst day of my life
or so I thought. I ended up going back home to Virginia
only to have the biggest awakening ever. My phone rang
and it was a pretty heavy hitter in the music industry.
He was calling to say that I had caused a huge stir
up the East Coast and it wasn’t because of my
band. He went on to tell me how impressed he was of
my determination and success to get radio airplay, large
booking guarantees and MTV contracts without any previous
knowledge and that he wanted me to work with him. He
then added, “If you can do all of that with a
crappy band, imagine how good you’re gonna do
with a Great Band!”
I had been so focused on what my band
was doing, that I never realized the Industry was watching
ME! It was a few days later when Mark Willis, the President
of the Recording Academy in the Atlanta Chapter, called
to talk to me. He made it clear that it wasn’t
the band who wanted it, but it was ME who wanted it
MORE than the band. I told him that I wished I would’ve
had a contract though and he told me something that
I would become my career philosophy. “Any contract
can be broken in a court of law. Why hold yourself to
a contract working with people that you may not want
to work with and vice-versa?” He was right. If
I needed to hold my band to a contract, then something
was off balance. I then looked at him and asked if he
held management contracts with any of his National Bands
and he stated “not since my first breaking band
told me that they couldn’t wait to have a REAL
manager!”
From that day on, I have run Anziano
Enterprises on the Honor-System. I work just as hard
as my bands - no more, no less! And to tell you the
truth, I couldn’t be happier! The only contracts
I keep are for booking and label deals but none for
management. Everyday I smile for two reasons - (1) Because
I know that blood, sweat and tears DOES pay off. (2)
The knowledge that my first band never played outside
of Florida ever again with their “Real Manager”.
<insert evil laugh here>
Bottom line: Whether you are a band,
manager, booking agent and/or promoter, you must remember
one thing - SOMEONE IS ALWAYS WATCHING. So play like
the label guy is in the audience, book as if you have
a National and promote like it’s the last show
ever! Doing the work will get you noticed faster than
talking about it and you never know - You just might
find yourself at the top before you know it! ---
Corie L. Anziano, is the President of Anziano Enterprises
| Exec. Coordinator for Atlantis Music Conference and
Festival | And is a US Booking Agent | Major & National.
You can contact her at: canziano@gmail.com | Myspace/anzianoenterprises
| www.atlantismusic.com
To
Contact Her Please E-mail Us Here.. |
|
CORIE L. ANZIANO
- Anziano Enterprises
---Mar
Edition - Volume 2 - Issue 9
Are
you a Myspace Rockstar?
Are you ready to call a venue and tell
them to book you because of how popular you are on Myspace?
Are you ready to call the shots when it comes to negotiating
the guarantees because your band is above the typical
“free beer and door deal”?
Let’s see just how “popular”
you and your band are. Follow the steps below and if
you are STILL a “rockstar”, I want to manage
YOUR band!
1. Delete all friends that everyone has. ie: Tom, ForBidden,
Butch Walker, Tia Tequila, Dirty Shirty, Pamela Anderson,
etc. This includes all porn stars pages and pin-up girls.
(Yes, I know, one day you will have groupies that look
just as good, if not better) but for now, they AREN’T
fans...delete them.
2. Delete all of your favorite National
Bands. ie: Tracy Atkins, Justin Timberlake, Avril Lagvine,
Kelly Clarkson, Metallica, Alice in Chains, Velvet Revolver.
(They don’t know you and they are not coming to
your local show.) You are THEIR fans, not Vice-Versa.
3. Delete all Movie Promos & Festivals.
(Trust me, Taste of Chaos is NOT trolling your page
and neither are the producers of Rambo 4).
4. Delete all pages that spam you
with Budjoint.com and Profile trackers. Their pages
have been hacked! If they can’t control their
spam it’s because they have a life and could care
less about their Myspace profiles.
5. Delete all people who only added
you to “add you”. They are the ones leaving
those “Thanks for the Add” comments.
6. Delete all red “X”’s
that are of deleted members.
7. Delete all family members, high
school friends, best friends and girlfriends/boyfriends.They
aren’t fans, they are moral support. Their job
is to LIE and tell you how “amazing” you
are even when you aren’t.
8. Delete all Radio Stations UNLESS
your band is in ROTATION! (And No, sending your cd and/or
music links to them a half a million times DOESN’T
count!)
9. Delete all Magazines (Hustler,
BillBoard,Spin etc), Record Labels, Out of State Venues,
Organizations, Major Labels (those pages aren’t
controlled by the VP’s and/or anyone who is listening...sorry!)
10. Delete all Actors, Comedians,
and any “Myspace Train’s”. Open your
bulletins...The ones who want to show you how to get
“more friends now” - delete them ALL and
anyone listed in those emails that you have added previously.
11. Delete all friends under the age
of 16, they aren’t coming to your show!
12. NOW, if you are preforming in
a venue in NY, delete ALL people who reside outside
of NY State and/or outside of your immediate 50 mile
radius. They will not travel to see you in this point
of time unless they are family and we deleted them earlier,
so it doesn’t matter. (and again, if they come
to see you they want in for FREE, hence the famous “guest
list”.)
Now, how Many fans do you have coming
to your show on Wednesday Night? Yeah, I thought so.
Everyday, talent buyers are bombarded with requests
from bands to book them. Whether its in Upstate NY,
Atlanta or Los Angeles; there is only one thing the
buyer wants to know - “How many people are you
worth”? Most people inflate this number in which
many buyers will deduct 65 immediately per hundred.
“Oh, we can bring 100!” translates to “We
can bring 35 AT BEST!”
Don’t believe me? Ask ANY club/bar owner if
they can relate to the following and see what THEIR
response is:
Top 3 Signs that the Band will bring No One to the
Show
1) 2 Weeks before the show they say “Man, we
are BLOWING UP on Myspace and We’re gonna pack
your place!”
2) 1 Week before the show they ask - “What’s
your capacity again?”
3) Upon arriving at the gig they ask “So...how
many people do YOU usually get on a Thursday night?”
To be successful in the Music Business means to recognize
it for what it is; A Business. Music requires as much
leg work as possible to promote yourself and the venue
you are performing at. Lately, many bands have become
“brainwashed” into believing that they never
have to leave the comforts of their bedrooms because
they can promote on Myspace for their audience. This
is simply not true since Myspace is accountable for
less than 2% of attendees.
If Music is your passion, then you need to earn your
fans one at at time. From word-of-mouth, posting flyers
around town, to attending local venues handing out sample
CD’s and swag! People love free stuff and the
chances of them listening to your CD on the way home
is MUCH greater than them randomly finding your Myspace.
Hard Work? Yes, it is. Building a fan base isn’t
just about having talent. You must put yourself out
there to become known. If you leave it to Myspace, you
will be in the same spot two years from now...On the
couch with a laptop wondering what went wrong!
Be realistic. If you tell a bar owner what your fan
base is, LOW BALL it instead of Highballing. This will
guarantee their respect as well as a repeat booking.
Stay away from the “Myspace Promoters”
that do NOTHING for you. They want to ride your coat
tails and take a part of YOUR money! If you are drawing
less than 150 people, you aren’t exposing yourself
enough. If you are pulling more than 150 people to your
show, your local talent buyers KNOW WHO YOU ARE! You
DO NOT need a manager UNLESS you are the “Local
All-Stars” and ready to take your career further.
The Golden Rule: If you can’t make it in your
home town, you’re not likely going to make it
elsewhere!
Play original music. If you are looking to be signed,
playing covers won’t cut it. Yes, it may be popular
because everyone knows the tune, but Music Execs will
never give you the time of day.
Education and Networking is Key! From participating
in charity shows to submitting to multiple Music Festivals
and Conferences! The more people you are in front of,
the better chances you have. Talk to the professionals
and accept criticism with stride and appreciate ALL
feedback. This is the only way you will become better.
Remember, if the Music Business was as easy as posting
a few comments and bulletins, EVERYONE would be a Rockstar!
Until then, keep to the grass-roots and work your way
up. If you have something amazing, the labels will find
YOU!---
Corie L. Anziano, is the President of Anziano Enterprises
| Exec. Coordinator for Atlantis Music Conference and
Festival | And is a US Booking Agent | Major & National.
You can contact her at: canziano@gmail.com | Myspace/anzianoenterprises
| www.atlantismusic.com
To
Contact Her Please E-mail Us Here.. |
Any and all information on this page and subsequent pages, belong
to Fourth Coast Entertainment and its writers, it is not FREE
for the Taking or the Linking! If you Wish to Link us, or Use
any Information contained on our pages, Please Contact us for
Permission! Thank You! -8/2007
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