Fourth Coast Entertainment -

By Dawn Fontaine
F.X. Caprara Harley-Davidson 

We like to RIDE and Have Fun

 

Last updated 8/2/2015 at 12:38pm | View PDF

World Wide Ride

The year was 1981 and a group of 13 members, including Willie G. Davidson, bought Harley-Davidson® back from AMF. The previous decade had seen Japanese motorcycle manufacturers flood the market with bikes they were selling below market value. Even though the outlook was bleak, the visionaries within Harley® understood that with the proper leadership, there was hope.

During the summer of 1982, a group of executives began a cross-country motorcycle ride as a way of reconnecting with dealers and customers. The idea of a club that promotes the biker lifestyle – which is simply to ride motorcycles and to have fun doing it - evolved. So it was that the Harley Owners Group®, commonly referred to as H.O.G.®, was born in 1983. In less than ten years, membership quickly grew to 90,000, by the year 2000 it soared to over 500,000 members, and today there are over one million H.O.G.® members across the globe.

The benefits of being a member of H.O.G. are many – safe motorcycling mentorship, insurance discounts, exclusive products, 'behind-the-scenes' at many motorcycle rallies, HOG Magazine, Roadside Assistance, and – of course – organized rides. Many members credit H.O.G. with their seeing more of the world, making life-long friendships, and having lots of fantastic memories to tell their family and loved ones.

FX Caprara Harley - Davidson

This year, on June 27th and 28th, the Harley Owners Group® and Harley-Davidson® continue the tradition with the World Ride. It's more than "just another motorcycle ride" – it's a call to action. It's a chance to break from the same old routine and take back a piece of your freedom. Mark it on your calendar, plot your route on the map, ride with friends, our own local H.O.G.® chapter, or alone, and then share it using #HDworldride in your social media posts. For more information about this event, and about H.O.G.®, you can go online to: ridefree.harley-davidson.com/worldride, or simply come on over to F.X. Caprara Harley-Davidson®. Let's show the world what we're made of.

 

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